Interview Tip: Know Your Value & Personal Brand

How many interview tips have you stored in your memory only to forget them during an interview?  There’s so much information out there about interviewing it can be overwhelming and confusing.
Not to mention that one career expert often contradicts another. Have you experienced this?  When I was a recruiter, my candidates complained about this constantly.

The best question to ask is this: “If I were interviewing a potential employee, what would be important to me when hiring?  What would I like to see conveyed in the interview?”

INTERVIEW TIP 101 – Know Your Value & Personal Brand

If you don’t know why you should be hired over another candidate,  don’t expect the interviewer to know either.  If you convey one thing only in a job interview, know what makes you unique and how you can add to their bottom line.  It’s no longer good enough to say, “you want to hire me because I’m hardworking.”  Truth is, you’re expected to be hardworking when you’re getting paid to do a job.  Nowadays, you have to stand out, particularly in this Covid-19 culture.

So, next interview be prepared to answer the “Why Hire You?” question.  A good way to do this is to:

  • convey your unique traits, strengths, talents
  • talk about your work accomplishments
  • back everything up with specific measurables

Knowing your value is something you should be prepared to discuss without pause and with total conviction.

“Too many people overvalue what they are not and undervalue what they are.” ~ Malcolm Forbes

“Good Night, And Good Luck”
Laura Rivchun
PS – If you’re having trouble figuring out your special uniqueness, please email me at, and I can help point you in the right direction.  

Posted by Laura Rivchun, Career Expert at 9:34 AM No comments: Email ThisBlogThis!Share to TwitterShare to FacebookShare to Pinterest

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